It makes sense that I learned more about marketing while working in retail. Marketing curated the brand, permeated all decisions and tried to get into the head of the customer. I sat in meetings reviewing technology concepts to create an epicenter destination in the stores.
We even bounced around the idea of video game consoles inside each store. Some rolled their eyes, while I seriously assessed costs, network consumption and how it could be made to work.
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It was in these meetings doing what I loved--solving problems with technology--that I realized there had to be a way to take the alluring pull of video games and tie it to brands to drive loyalty and sales. So I resigned, went to grad school and studied video games. I learned many things about entertainment technology that would fill several blogs, but I will offer these 3 cornerstones that make playing video games powerful which can also be leveraged to drive engagement for your business.
Video games are fun. If you design something to engage customers - like a mobile game - it should be fun for as long as you anticipate the shelf life of the mobile game to be. Fun can be a hard thing for companies to embrace because it requires creativity, courage and potential failure--things that don't really sit well on corporate books.
When executed properly though this has a big impact on brand perception, loyalty and sales. Failure means learning what works and what doesn't; and that education is expensive regardless of how you pay for it. Video games tell stories that allow the player to interact, which is more involved and engages different parts of the brain in ways that reading or watching tv doesn't always do.
When you play a game, you have an interactive role which requires immersion, decision making and thinking.
I have never played a video game where I 'lost my train of thought'. Playing requires me to be present and thus, I retain more. A gaming experience my startup created was for PepsiCo and involved using your body as the game controller to provide input on the screen instead of using a traditional mouse or handheld controller. However, by knowing the sweet spot, you can save yourself some time experimenting with different discounts. This mistake is easy to make and could prove to be fatal to your business.
If you choose to offer a discount, be sure not to allow that discount to be used on products tied to real money, such as gift cards.
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Keep it safe and allow your discounts to be applied only to certain products. Featured photo credit: CouponMate via lifehack. Serial entrepreneur and working towards Early Retirement Read full profile. Finances can push anyone to the point of extreme anxiety and worry. But did anyone tell you that it is actually not a tough task to meet your financial goals?
In this article, we will explore ways on how to set financial goals and then actually meet them with ease. Though setting financial goals might seem to be a daunting task but if one has the will and clarity of thought, it is rather easy. Try using these steps:. Any goal let alone financial without a clear objective is nothing more than a pipe dream.
It is often said that savings is nothing but deferred consumption. Therefore if you are saving today, then you should be crystal clear about what it is for. Once the objective is clear, put a monetary value to that objective and the time frame. The important point at this step of goal setting is to list all the objectives, however small they may be, that you foresee in the future and put a value to it. Similarly, while it might be a good thing to keep your financial goals a bit aggressive, going out of the line will definitely hurt your chances of achieving them.
And this quote sums up the best what inflation could do your financial goals.
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Therefore account for inflation whenever you are putting a monetary value to a financial objective that is far away in the future. So always account for inflation. Just like every calorie is not the same, the approach towards achieving every financial goal will not be the same. It is important to bifurcate goals in short term and long term. As a rule of thumb, any financial goal, which is due in next 3 years should be termed as short term goal. Any longer duration goals are to be classified as long term goals. This bifurcation of goals into short term vs long term will help in choosing the right investment instrument to achieve them.
More on this later when we talk about how to achieve financial goals. The journey of setting financial goals is an individualistic affair i. A lot of times we get on the bandwagon of goal setting only to realize later on that it was not meant for us. It is important that your goals are actually your goals and not inspired by someone else.
You will need to save enough; and invest those savings wisely so that they grow over a period of time to help you achieve goals. The first and the foremost thing to be done is to track your monthly expenses.
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Use any of the expense tracking mobile apps to record your expenses. Once you start doing it diligently, you would be surprised to see how small expenses add up to a sizeable amount. Also categorize those expenses into different bucket so that you know which bucket is eating the most of your pay check.
This record keeping will pave the way for cutting down on un-wanted expenses and pump up your savings rate. Generally, savings come after all the expenses have been taken care of.
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It has been the second year for Wonder Tactics! To celebrate the upcoming 2-years anniversary, Wonder Tactics will be having a major update and you can now sign up at their official site for a fistful of rewards. Tons of new contents such as 2-years attendance schedule, Skill Power-up Systems, new Heroes and integrated Glory Battlefield will be added to Wonder Tactics.
Other than that, there will be new Costumes for the heroes time to show off your heroes. Lastly, the all-server Glory Battlefield now allows players to battle against each other no matter which servers they are from. Featuring unique gameplay where you will assemble strategic 3 x 3 battle formations, Wonder Tactics is available for both Android and iOS. You can visit their official Facebook page for more information. A gemini girl who likes to play game and currently honing my craft on developing games.
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